The Keep Austin Weird Festival is THE celebration of Austin. Live music begins at 2:00 pm with the Paul Green School of Rock Kids Band and goes until 10 PM. Check out local artisans, play in the Kids Zone and be sure to visit the H-E-B "Here, Everything’s Local" Tent at the festival, where you'll find a great selection of Austin-born products. More information on this year's bands will appear soon, but past Keep Austin Weird Fest bands include Bob Schneider, Alejandro Escovedo, Black Joe Lewis, What Made Milwaukee Famous, Soulhat, South Austin Jug Band.

Amy's is Austin's most beloved ice cream shop. Offering more than 300 flavors of ice cream and fruit ices, Amy's has something for everyone. Amy's shows off its weirdness every day with the under the leg, behind the back and over the customer ice cream "tricks" it's become famous for.

Austin's exclusive source for health and fitness information, Austin Fit Magazine has become one of the most popular and prized publications in the city. Celebrated for award-winning content, including in-depth profiles of local Austin celebrities, health and fitness tips and tricks, as well as local event coverage.

H-E-B is one of the largest, independently-owned food retailers in the nation with hundreds of stores throughout Texas and Mexico and more than 75,000 employees. H-E-B is also one of Austin's biggest supporters of local events, including the Keep Austin Weird Fest and 5K.

Yellow Cab is as unique as the city of Austin is weird. From the GPS enabled cabs and the technology in our call center to the varying personalities of the Independent Contractor drivers, Yellow Cab identifies with Austin's businessmen in Birkenstocks and musicians with Master's Degrees. Keep an eye out for our Keep Austin Weird Official Vehicle, the Yellow Cab Cadillac, leading the way for the run, the "Low Fare Limbo" and some fun photo ops during the race!

Americans confront significant challenges like obesity, heart disease, diabetes that put significant pressure on health systems. The CIGNA Health Awareness Tour Mobile Learning Lab examines what influences health in our communities and will be on site at the 2010 Keep Austin Weird Festival. This interactive display looks at improving personal and community health.